All the recent changes by Google, including the “shutting down” of keyword data in Google Analytics, are for the good of consumers and internet marketers. One of the reasons why Google is doing this is to force marketers to provide good quality content instead of gaming the search ranking algorithm by producing keyword-stuffed articles solely for the purpose of top keyword ranking.
In this article, Ashley Cummings, offers 10 ways to improve your marketing strategy and keep up with Google. Read the full article here.
Another great article from Copyblogger by Demian Farnworth. On a scale of 1 to 10, this short and simple article is 11!
I am sharing these notes to help memorise the steps and to internalise the art of persuasive writing.
Key ingredients: emotion, image, logic, and promise.
Basic subject and verb agreement.
- Insert facts
- Create images
- Evoke emotion
- Make promises
- Practice, practice, practice
Read the full article here.
A great article by Dr Pete at Moz.com on the new Google’s disavow tool. Unless you are very certain that your website has been “penalized” by Google due to bad backlink profile, you should take the wait-and-see approach. Beside telling you who should use these tools, he also gave tips on determining bad links to be disavowed.
Read the complete blog post here.
It is a fact that Microsoft’s Internet Explorer is losing the browser market share. According to the latest Top Browser Share Trend by NetMarketShare.com, IE market share dropped from 60.65% in March 2010 to 56% in Jan 2011 and Firefox dropped from 25.52% to 22.75% in the same period. IE and Firefox losses was Chrome and Safari gains! [continue reading…]
Preceding the word “advanced” does not make the SEO training more advanced. Neither does saying that you teach advanced SEO techniques nor giving advanced SEO tips make SEO learning more advanced.
Looking at this advanced SEO program outline makes me want to shout “CRAP!”
Faster surfing speed by next month? No, I am not referring to the much publicized NBN(Next Gen Nationwide Broadband Network). I am talking about the little known Singapore Public Internet Exchange – SGIX, which I found out from yesterday’s Digital Life.
The IT Show is the first of the 4 big annual consumer electronics shows: in March, IT Show; in June, PC Show; in August, COMEX and in November, SITEX.
This year IT Show starts on Thursday, 11 March and last day on Sunday, 14 March at the Suntec Singapore. The opening hours of the IT Show is from 12 noon to 9pm daily.
SEO as most people know of, i.e. Dumb SEO which gets your web page into top ranking Google search engine results page, is DEAD. And many SEO specialists who know nothing more than ranking will go out of business.
I have been writing blog posts on the NATAS Travel Fair over the past few years and in the process collected thousand of keywords related to this annual travel events. In fact, more than 4,725 keywords related to Natas Fair drove visitors to my blog posts via the search engines over the past 2 years. Out of all these keywords, I would say “natas fair” follows by the year for e.g. natas fair 2014 is always the hottest keyword.
Keywords that Drive More Visitors
Beside the hot keywords, you may also want to look at the Longtail keywords. As expected, internet users in Singapore are getting move savvy and we see that local search is getting more granular. Here’s a sample of the Natas related search terms:
- natas offers
- natas package
- natas fair offers
- natas travel deals
- natas travel package
- natas fair best deal
- best deals at natas
- pre natas promotion
- natas fair opening hours
- cheap holiday package travel natas
It doesn’t take a genius marketer to see that these are words used by people who are ready to buy a travel package, book hotel accommodation, purchase travel insurance and spend lots of money at a click…
Travel Agents Did Not Advertise on Google for Natas Fair
If you were AdSense publisher, you would be quite disappointed by the dearth of Google advertisers in Singapore for such an important travel event. You probably wonder why travel agents were not advertising on Google for Natas but spent hundred of thousands of dollars on trade fairs, print advertising and TV ads.
Natas Fair 2014
I had the feeling that Google resellers in Singapore were not working hard enough to look for travel agents to advertise on the search engine. Or they didn’t have the experience to promote for a one-time event that lasted for only 3 days. Hopefully, with better tools provided by Google to help them do a better job and we will get more PPC advertisers.