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	<title>Singapore SEO &#38; Search Marketing &#187; SGIX</title>
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	<link>http://shihengcheong.com/blog</link>
	<description>Singapore SEO Specialist and Search Marketing Consultant based in Singapore</description>
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		<title>SGIX Singapore Public Internet Exchange</title>
		<link>http://shihengcheong.com/blog/2010/04/sgix-singapore-public-internet-exchange/</link>
		<comments>http://shihengcheong.com/blog/2010/04/sgix-singapore-public-internet-exchange/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 05:38:20 +0000</pubDate>
		<dc:creator>Shi Heng Cheong</dc:creator>
				<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[SGIX]]></category>
		<category><![CDATA[Singnet Broadband]]></category>
		<category><![CDATA[Singtel]]></category>
		<category><![CDATA[STIX]]></category>
		<category><![CDATA[Voxel]]></category>

		<guid isPermaLink="false">http://shihengcheong.com/blog/?p=282</guid>
		<description><![CDATA[Faster surfing speed by next month? No, I am not referring to the much publicized NBN(Next Gen Nationwide Broadband Network). I am talking about the little known Singapore Public Internet Exchange &#8211; SGIX, which I found out from yesterday&#8217;s Digital Life. In my opinion, the SGIX is a critically important public infrastructure for Singapore. We [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Faster surfing speed by next month? No, I am not referring to the much publicized NBN(Next Gen Nationwide Broadband Network). I am talking about the little known Singapore Public Internet Exchange &#8211; SGIX, which I found out from yesterday&#8217;s Digital Life.</p>
<p><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/04/digital_life_7_apr_2010.jpg" alt="Digital Life, The Straits Times 7 Apr 2010" title="Digital Life, The Straits Times 7 Apr 2010" width="450" height="404" class="aligncenter size-full wp-image-284" /></p>
<p><span id="more-282"></span>In my opinion, the SGIX is a critically important public infrastructure for Singapore. We have been relying on the carrier-specific Singtel Internet Exchange for too long.</p>
<h3>Why STIX Singtel Internet Exchange Not Good Enough</h3>
<p><a rel="nofollow" href="http://business.singtel.com/upload_hub/mnc/TiX_Factsheet.pdf"><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/04/singtel_stix.png" alt="SingTel STIX" title="SingTel STIX" width="450" height="336" class="aligncenter size-full wp-image-288" /></a></p>
<p>The problem with STIX is, if you have a server at a data center in Singapore which is not connected to STIX, the traffic will have to be routed to Internet exchanges in Hong Kong(<a href="http://www.hkix.net/">HKIX</a> ) or in Japan(<a href="http://www.jpix.ad.jp/en/">JPIX</a>) or California(Palo Alto Internet Exchange and Los Angeles Equinix Internet Exchange) before coming back to Singapore.</p>
<p>And if you are wondering why Singtel is not peering with other carriers, you might want to read this report: <a href="http://www.drpeering.net/a/Asia_Peering_Ecosystem.html">Asia Pacific Peering Ecosystem</a></p>
<p>Typically, ping to a local server within Singapore is 30ms or less. But a ping will take 100ms or longer if it has to be routed to the nearest public Internet exchange in Hong Kong before coming back to Singapore.</p>
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<p>I have been hosting some of my websites on a <em>Rackspace Cloud Server</em> which is located in USA. Average ping to this server is about 300ms, because of the ping latency, I wished I could use a <em>cloud hosting based Singapore</em>.</p>
<p>Last month, I bought a <a href="http://www.voxel.net/blog/2010/03/singapore-web-hosting-why-host-your-asia-cloud-server-or-dedicated-server-with-voxel/">Voxel&#8217;s Cloud Server located in Singapore</a>. Voxel servers are housed at Equinix Data Center at Ayer Rajah. I was expecting to connect &#8220;directly&#8221; to the local server.</p>
<p>But I was wrong.</p>
<p>After 3 days of persistent testing and submitting support tickets to Voxel, I was using SingNet broadband, I was still accessing my local sever at Ayer Rajah via Los Angeles!!! Here&#8217;s the traceroute:</p>
<p><code style="font-size:x-small"><br />
traceroute to 180.92.186.210 (180.92.186.210), 64 hops max, 52 byte packets<br />
 1  192.168.1.254 (192.168.1.254)  5.650 ms  1.605 ms  2.164 ms<br />
 2  bb116-14-180-1.singnet.com.sg (116.14.180.1)  19.484 ms  18.894 ms  19.589 ms<br />
 3  202.166.121.41 (202.166.121.41)  19.653 ms  18.720 ms  19.741 ms<br />
 4  ge-3-0-0-3700.stella.singnt.com.sg (202.166.124.105)  19.378 ms  20.582 ms  19.684 ms<br />
 5  xe-0-0-0.singha.singnet.com.sg (202.166.120.13)  19.616 ms  19.120 ms  19.390 ms<br />
 6  ae5-0.beck.singnet.com.sg (202.166.126.41)  19.641 ms  18.838 ms  70.760 ms<br />
 7  203.208.190.129 (203.208.190.129)  21.733 ms  21.561 ms  31.448 ms<br />
 8  xe-1-0-0-0.sngc3-cr1.ix.singtel.com (203.208.183.33)  19.756 ms  19.772 ms  19.535 ms<br />
 9  so-2-0-3-0.laxow-cr1.ix.singtel.com (203.208.149.238)  210.768 ms  208.521 ms<br />
    so-2-0-1-0.laxow-cr1.ix.singtel.com (203.208.151.114)  309.686 ms<br />
10  ge-6-1-0-0.laxow-dr1.ix.singtel.com (203.208.183.138)  211.167 ms  205.021 ms  209.122 ms<br />
11  ge9-10.br01.lax05.pccwbtn.net (63.218.73.101)  212.366 ms<br />
    ge9-11.br01.lax05.pccwbtn.net (63.218.73.105)  200.025 ms<br />
    ge9-10.br01.lax05.pccwbtn.net (63.218.73.101)  199.733 ms<br />
12  voxel.ge9-24.br01.sin02.pccwbtn.net (63.218.229.14)  199.791 ms  196.239 ms  197.176 ms<br />
13  21.te1-5.csr1.sin1.sg.voxel.net (72.26.220.18)  195.152 ms  195.408 ms  199.024 ms<br />
14  180.92.186.210 (180.92.186.210)  203.120 ms  201.936 ms  200.206 ms<br />
</code></p>
<h3>Taken For A Ride Half Way Around The World</h3>
<p>As you can see, SingNet sent me half way around the world before connecting me from Tampines to Ayer Rajah.</p>
<p>And a ping to the local server via this route took about 200ms, that&#8217;s nearly 7 times longer than I expected. Apparently, Voxel which uses PCCW network did not peer to STIX.</p>
<p>There is nothing that I can do but terminate the Voxel Singapore server because I am already using 2 different data centers in California, USA. It&#8217;s not Voxel&#8217;s fault, which is already a member of SGIX. It&#8217;s just that our public Internet exchange is not ready yet and has to rely on STIX&#8217;s peering.</p>
<p>Hopefully, with the launch of the 2 new nodes, at <a href="http://www.1-net.com.sg/">1-Net</a> and <a href="http://www.globalswitch.com/locations/singapore.en.html">Global Switch Singapore</a>, surfing to local servers will be faster and I can use any data center in Singapore without worrying of being taken for a ride. Otherwise, even if we have the NBN, accessing local websites will mean wasting time via Hong Kong Internet exchange or worse, like my case, via Los Angeles!</p>
<p>Here&#8217;s the list of the 14 SGIX members (as of 8 Apr 2010):</p>
<ol>
<li>1-Net Singapore Pte. Ltd.</li>
<li>Deutsche Telekom Asia Pte. Ltd.</li>
<li>France Telecom Long Distance (S) Pte. Ltd.</li>
<li>Infocomm Asia Holdings Pte. Ltd.</li>
<li>LGA Telecom Pte. Ltd.</li>
<li>MobileOne Ltd.</li>
<li>New MediaExpress Pte. Ltd.</li>
<li>Nucleus Connect Pte. Ltd.</li>
<li>PacNet Internet (Singapore) Pte. Ltd.</li>
<li>Singapore Advanced Research and Education Network (SingAREN)</li>
<li>Singapore Telecommunications Ltd.</li>
<li>Starhub Ltd.</li>
<li>Tata Communications International Pte. Ltd.</li>
<li>Voxel Inc</li>
</ol>
<p>More information(PDF download): <a href="http://www.ida.gov.sg/doc/News%20and%20Events/News_and_Events_Level2/20071119143631/SGIX.pdf">IDA&#8217;s Media Fact Sheet on SGIX</a></p>
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