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Search Engine Optimization Workshop Revamped

I am revamping the course content of the SEO Web Design Workshop. The original workshop was targeted at website owners, webmasters, web designers, internet entrepreneurs and people who are more into DIY websites. And I have been conducting this SEO training workshop since July 2005.

Why Corporate Training

I think it is now time to switch the focus to corporate training especially the marketing professionals. There is a need for marketing professional to use the new media to reach out to their potential customers. The traditional media may not be sufficient and as effective as the new media for the new generation of consumers who are more tech-savvy than ever.

And search marketing and search engine optimization are skills that are crucial to the success of marketing on the Internet. Search marketing has become an integral part of many Fortune 500 companies overall marketing strategies.

The new Search Engine Optimization Course for Marketing Professionals will be quite different from what I have been doing. I am still in the process of planing the course outline and course content.

For the readers of this blog, I’ll let you have peek at my unfinished work.

Search Engine Optimization Workshop

Optimizing Your Company Website for Search Engines Traffic

Search Engine Basics
– How Search Engines Work
– How Searchers Work
– Driving Search Traffic to Your Website

Designing Website for Search Engines
– Dangerous Pitfalls to Avoid At All Cost
– Making Your Website Crawlable
– SEO: White-Hat vs Black-Hat

Link Popularity
– Why is Link Popularity Important?
– How to Measure Link Popularity
– Winning the Search Ranking Race

Link Building Strategies
– Reciprocal Link and One-Way Link

Keyword Research
– Keyword Concept
– Using the The Long Tail Concept
– Step-by-step Keyword Selection

Optimizing Your Content
– Man vs Machine

Case Studies


Leave me a comment if you are a marketing professional and think if I’ve missed out important topics which will be essential for marketing professionals.

{ 2 comments… add one }
  • SEO Ranter 10 Jul 2007, 9:21 pm

    Good. Education is needed for this market – there’s no way they can separate smoke and mirrors from real SEO firms without it.

  • Shi Hengcheong 11 Jul 2007, 8:10 am

    Hi SEO Ranter,

    Thank you for stopping by and your comment.

    It is an uphill task to try educating people on new technology and I’ll need help from all around.

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