I was really looking forward to this meeting. Why? Because, Larry (www.larrylim.net) had got his website ranked in the top 10 of Google search for the keywords Singapore SEO in less than 6 months and has been in the top 5 since last year.
If you ever need SEO services or a SEO consultant, he is one person that I’ll recommend.
I met him this morning at Parco Bugis Junction. He was in Singapore for a short business cum shopping trip. Larry is based in Malaysia. Yes, Malaysian helping Singapore companies to optimize their websites.
Singapore SEO vs Malaysia SEO
We had a long talk, nearly 2 hours, about the prospect of providing SEO services. There is definitely a growing demand for SEO/SEM related services. More companies are willing to pay to get their websites into Google and Yahoo search results. Apparently, according to Larry, Singapore companies are more willing to allocate budget for SEO than Malaysia companies.
So is there really a demand for SEO in Malaysia? How big is this demand compared with Singapore market?
I am not familiar with the Malaysia market. So I came home and did a quick research.
A Little Research on Malaysia SEO Market
I used Google Trends and here’s the results for terms “hong kong”, “malaysia”, “singapore” & “sex”. We know there is lots of traffic for the search term “sex”, so I used it to act as the basis of comparison to reflect the magnitude of the market.
In the chart/table below, you’ll see that the number of searches for the term “singapore” is about 10 times that of “sex” for traffic from Singapore. In Hong Kong, the number of searches for “hong kong” is 5 times that of “sex”.
Unfortunately, the chart/table above does not give me direct answers. I need to do a bit more analysis in the data to deduce some answers.
We can see that there are many people in Singapore using the term “Singapore” in their searches. These people are looking for information, products, services and etc. in Singapore or related to Singapore e.g. “SEO training in Singapore”. With so many people using the search engine to look for information, it is no doubt that there is more companies in Singapore spending money to get into top Google and Yahoo search ranking.
Singapore SEO Market Twice As Large?
Now, let’s look at Malaysia. Take note the data was presented for 2 cities: Kuala Lumpur and Petaling Jaya. The number of searches for Malaysia related information is about 80% of Singapore numbers. So the difference is not so big.
In other words, for every 10 SEO jobs in Singapore, there are 8 in KL and PJ (if the conditions in all the 3 cities are same).
When we factor in the difference in currencies, a person based in Malaysia will find job in Singapore twice as lucrative as a job in KL and PJ. So in dollar terms, Singapore current market size, in terms of US$, could be twice as large as Malaysia’s.
No wonder, Larry prefers to have Singapore clients paying in Singdollars to looking for Malaysian clients who pay in Ringgits.