Matt Cutts announced on 10 November 2009 that full Caffeine update will roll out after the holidays. If you read between the lines in his blog post, you would suspect that Caffeine has already been rolled out in stages!
Does that means we will get drastically Google search results soon?
I guess so. In fact, Google introduced Personalized Search for Everyone since 2 days ago. So you should be seeing quite different results from your customers and competitors!
What is Google Caffeine?
Google Caffeine is a new algorithm to index and rank a web page. So it will affect your page ranking on Google result.
Here’s what Google trying to achieve with Caffeine Update… “a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”
Google Caffeine + Personalized Search = Bad News
Together with the Personalized Search for Everyone, your web page will be ranked very differently on your customer’s computer. And if you have been doing things which Google doesn’t like then expect your web page to disappear from Google results.
If your earning depends on Google Search then bad news…