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	<title>Singapore SEO &#38; Search Marketing &#187; Keyword Research</title>
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	<link>http://shihengcheong.com/blog</link>
	<description>Singapore SEO Specialist and Search Marketing Consultant based in Singapore</description>
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		<title>IT Show 2010 &#8211; What Keywords to Use</title>
		<link>http://shihengcheong.com/blog/2010/03/it-show-2010/</link>
		<comments>http://shihengcheong.com/blog/2010/03/it-show-2010/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:04:15 +0000</pubDate>
		<dc:creator>Shi Heng Cheong</dc:creator>
				<category><![CDATA[Adwords Adsense]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Singapore SEO]]></category>

		<guid isPermaLink="false">http://shihengcheong.com/blog/?p=279</guid>
		<description><![CDATA[The IT Show 2010 is the first of the 4 big annual consumer electronics shows: in March, IT Show; in June, PC Show; in August, COMEX and in November, SITEX. This year IT Show starts on Thursday, 11 March and last day on Sunday, 14 March at the Suntec Singapore. The opening hours of the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The <strong>IT Show 2010</strong> is the first of the 4 big annual consumer electronics shows: in March, IT Show;  in June, PC Show; in August, COMEX and in November, SITEX.</p>
<p>This year IT Show starts on Thursday, 11 March and last day on Sunday, 14 March at the <strong>Suntec Singapore</strong>. The opening hours of the IT Show 2010 is from 12 noon to 9pm daily.</p>
<p><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/03/suntec_singapore.jpg" alt="Suntec Singapore" title="Suntec Singapore" width="465" height="315" class="aligncenter size-full wp-image-280" /></p>
<p><span id="more-279"></span>Because I wrote about these computers, digital cameras and electronics events in a couple of my blogs over the past years, I have collected some very hot keywords. And traffic for IT Show related search is already going up. Visitors to my blog post on <a href="http://www.timmguru.com/2008/11/next-pc-show-in-singapore.html">IT Show</a> has nearly doubled.</p>
<p><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/03/it_show_keywords_traffic.png" alt="IT Show 2010 related keywords doubles visitor numbers" title="IT Show 2010 related keywords doubles visitor numbers" width="465" height="222" class="aligncenter size-full wp-image-281" /></p>
<h3>What Keywords to Use for IT Show 2001</h3>
<p>Well, the obvious one is &#8220;it show&#8221;. However, people who knows about the IT Show and intend to visit the show are more likely to use &#8220;it show 2010&#8243;.</p>
<p>But &#8220;it show&#8221; is such a generic terms and search engines will tend to show you search results for international websites instead of those talking about the IT Show 2010 in Singapore at Suntec City. So people are adding Singapore to the search terms  and using &#8220;<em>it show 2010 singapore</em>&#8221; instead.</p>
<p>Here&#8217;s a list of top search phrases which brought traffic to my blog over the past 2 days.</p>
<ul>
<li>it show 2010</li>
<li>it show 2010 singapore</li>
<li>singapore it show</li>
<li>singapore it show 2010</li>
<li>pc fair singapore 2010</li>
<li>singapore pc show 2010</li>
<li>singapore pc fair 2010</li>
<li>comex singapore 2010</li>
<li>pc fair 2010</li>
<li>pc show 2010 singapore</li>
<li>it fair 2010 singapore</li>
<li>computer fair 2010</li>
<li>it show singapore 2010</li>
<li>pc fair singapore</li>
<li>computer fair 2010 singapore</li>
<li>it fair singapore 2010</li>
<li>it fair 2010</li>
<li>singapore it fair 2010</li>
<li>pc fair 2010 singapore</li>
<li>singapore computer fair 2010</li>
<li>pc fair</li>
</ul>
<h3>Still Not Too Late to SEO for IT Show 2010</h3>
<p>It is not too late to write a good blog post on IT Show and get it ranked in Google and Yahoo. Avoid very hot keywords such as &#8220;<strong>it show</strong>&#8220;. Choose a longer search phrase to target. Alternatively, add brand names such as VAIO and Acer if you intend to write about laptops or Canon Powershot and Nikon Coolpix if you write about digital cameras. </p>
<p>If you are using AdWords to advertise on Google search or content pages, you may want to use the exact match for the above keywords. You may end up paying less and get better result in terms of converting visitors into customers.</p>
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		<title>Natas Fair &#8211; What Keywords To Use</title>
		<link>http://shihengcheong.com/blog/2010/02/natas-fair-keywords/</link>
		<comments>http://shihengcheong.com/blog/2010/02/natas-fair-keywords/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 04:29:04 +0000</pubDate>
		<dc:creator>Shi Heng Cheong</dc:creator>
				<category><![CDATA[Adwords Adsense]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Singapore SEO]]></category>

		<guid isPermaLink="false">http://shihengcheong.com/blog/?p=269</guid>
		<description><![CDATA[I have been writing blog posts on Singapore&#8217;s Natas Fair since 2008 and in the process collected thousand of keywords related to this annual travel events. In fact, more than 4,725 keywords related to Natas Fair drove visitors to my blog posts via the search engines over the past 2 years. Out of all these [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I have been writing blog posts on Singapore&#8217;s <a href="http://myblogsg.com/natas-fair/">Natas Fair</a> since 2008 and in the process collected thousand of keywords related to this annual travel events. In fact, more than 4,725 keywords related to Natas Fair drove visitors to my blog posts via the search engines over the past 2 years. Out of all these keywords, I would say &#8220;natas fair&#8221; follows by the year for e.g. <strong>natas fair 2010</strong> is always the hottest keyword.</p>
<p><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/02/natas_fair_keywords.png" alt="Natas Fair keywords" title="Natas Fair keywords" width="450" height="270" class="aligncenter size-full wp-image-271" /></p>
<p><span id="more-269"></span><br />
<h3>Keywords Used to Search for Natas Fair</h3>
<p>Beside the hot keywords, you may also want to look at the Longtail keywords. As expected, internet users in Singapore are getting move savvy and we see that local search is getting more granular. Here&#8217;s a sample of the Natas related search terms:</p>
<ul>
<li>natas offers</li>
<li>natas package</li>
<li>natas fair offers</li>
<li>natas travel deals</li>
<li>natas travel package</li>
<li>natas fair best deal</li>
<li>best deals at natas</li>
<li>pre natas promotion</li>
<li>natas fair opening hours</li>
<li>cheap holiday package travel natas</li>
</ul>
<p>It doesn&#8217;t take a genius marketer to see that these are words used by people who are ready to buy a travel package, book hotel accommodation, purchase travel insurance and spend lots of money at a click&#8230;</p>
<h3>Travel Agents Did Not Advertise on Google for Natas Fair</h3>
<p><img src="http://shihengcheong.com/blog/wp-content/uploads/2010/02/natas_google_ads.png" alt="Natas ads on Google" title="Natas ads on Google" width="450" height="298" class="aligncenter size-full wp-image-272" /></p>
<p>If you were AdSense publisher, you would be quite disappointed by the dearth of Google advertisers in Singapore for such an important travel event. You probably wonder why travel agents were not advertising on Google for Natas but spent hundred of thousands of dollars on trade fairs, print advertising and TV ads.</p>
<h3>Natas Fair 2012</h3>
<p>I had the feeling that Google resellers in Singapore were not working hard enough to look for travel agents to advertise on the search engine. Or they didn&#8217;t have the experience to promote for a one-time event that lasted for only 3 days. Hopefully, with better tools provided by Google e.g. Google Insights, they will do a better job and we will get more <a href="http://www.goingplaces.sg/natas-fair/">Natas Fair 2012</a> related ads in Google soon.</p>
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