Smart SEO is Not just about #1 Ranking

Still not convinced that ranking is not everything? At PubCon 2008, Bruce Clay made a claim that “ranking is dead.” And Matt Cutts said ranking is not as important as it used to be.

Cutts said, “I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.”

“The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.’”

Ranking is Dead

Ranking is dead… because of personalization and intent-based search. Spiders are getting smarter. Now, you may want to have video and Flash on your web page.

SEO is about traffic and conversion!

Tags: Bruce Clay, Matt Cutts, Pubcon

This entry was posted on Saturday, November 29th, 2008 at 1:39 pm and is filed under Singapore SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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