I was invited to speak at the inaugural SMX Singapore on 13 & 14 October 2008 at Suntec City. Frankly, I didn’t know what to expect. I was told majority of the audience were SEM 101 and my presentation was to talk about the fundamentals of Copywriting for Search Engines.

(more…)

Why did Wordtracker.com, a Google PageRank PR7 website, use CSS to hide text such as: Primary navigation, Help navigation and Secondary navigation? And why Google did not penalize such untrustworthy act?

(more…)