Search Engine Optimization Workshop Revamped

I am revamping the course content of the SEO Web Design Workshop. The original workshop was targeted at website owners, webmasters, web designers, internet entrepreneurs and people who are more into DIY websites. And I have been conducting this SEO training workshop since July 2005.

Why Corporate Training

I think it is now time to switch the focus to corporate training especially the marketing professionals. There is a need for marketing professional to use the new media to reach out to their potential customers. The traditional media may not be sufficient and as effective as the new media for the new generation of consumers who are more tech-savvy than ever.

And search marketing and search engine optimization are skills that are crucial to the success of marketing on the Internet. Search marketing has become an integral part of many Fortune 500 companies overall marketing strategies.

The new Search Engine Optimization Course for Marketing Professionals will be quite different from what I have been doing. I am still in the process of planing the course outline and course content.

For the readers of this blog, I’ll let you have peek at my unfinished work.

Search Engine Optimization Workshop

Optimizing Your Company Website for Search Engines Traffic

Search Engine Basics
- How Search Engines Work
- How Searchers Work
- Driving Search Traffic to Your Website

Designing Website for Search Engines
- Dangerous Pitfalls to Avoid At All Cost
- Making Your Website Crawlable
- SEO: White-Hat vs Black-Hat

Link Popularity
- Why is Link Popularity Important?
- How to Measure Link Popularity
- Winning the Search Ranking Race

Link Building Strategies
- Reciprocal Link and One-Way Link
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Keyword Research
- Keyword Concept
- Using the The Long Tail Concept
- Step-by-step Keyword Selection

Optimizing Your Content
- Man vs Machine
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Case Studies
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Leave me a comment if you are a marketing professional and think if I’ve missed out important topics which will be essential for marketing professionals.

This entry was posted on Monday, July 9th, 2007 at 8:55 am and is filed under SEO Workshop. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

See Also...

• Internet Marketing and SEO Workshop at SIM
  This is probably my final post for the month of July 2005....
• SEO Web Design Workshop 2007
  We brought forward the date of the next SEO Web Design Workshop...
• Job Opportunities for Online Marketing & SEO Specialists
  If you were to do a quick research on Google for SEO...

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